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(469) 535-6358


Cassia Williams


As almost strictly a homeowner real estate agent, my profession is purely focused entirely on helping homeowners to most efficiently market their properties for the highest revenue within the optimal period of time.

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There are considered to be a pair of divisions of competence in real property: SELLER AGENTS (or brokers) as well as purchaser agents. Some real property agents assist both sellers as well as buyers, however I do not in my profession for a number of reasons.

My direct focus is on the bottom line for the homeowner which is to market the home for the greatest feasible profit within the time necessary.

Imagination is actually the best critical ability since it aids me to find just what may be performed to improve and also improve a house. Building expertise is very important due to the fact that it enables me to examine the values of renovations. Nearby market problems and also fads are actually valuable in determining the maximum price a house might sell for in a certain location.

Buyer agents are experienced at pointing out flaws in the houses their customers want to acquire so as to secure a lower sales price.

I focus on the beneficial elements of the home. Certainly, I can see the problems too, but I have the option of, and also obtain a lot satisfaction by, using my skills to deal with or minimize the problems for little or even no expense. This is actually extremely rewarding for my homeowner too.

I believe it is best for property brokers to pay attention to the areas that they enjoy the most and also where their skills may be used since it leads to the most gratifying career.

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As the SELLER REPRESENTATIVE, I like to think of myself as an excellent P negotiator.

I have the passion, the product, the patience, the perseverance and also, most significantly, the persuasive, many may even say, powerful, personality. My God-given skills and also expertise are truly naturally matched extremely well to P negotiations.

The buyer representative is actually generally a D negotiator, drafting deadlines, due dates, and demands and detecting deficiencies, defects, and discrepancies as well as demonstrating a deadpan facial expression, always acting disillusioned and down regarding the property of the seller, and also demonstrating downright desperation, disappointment, disenchantment, dissatisfaction, defeat, and despondency.

Certainly, this is an oversimplified description however I have truly seen it played out many times. I have passion about the product I am selling: the residence is distinct, it is one-of-a-kind. I appear to, and really strongly believe that, I negotiate coming from power, never from weakness.

I know effective ways to bargain and also constantly know I will out-negotiate a purchaser representative because I actually have the much higher ground with the sun at my back. Mine is a peaceful form of bargaining whereas the purchaser representative needs to turn to depressive, adverse, negotiating methods.

The purchaser brokers grimace of disappointment is actually, usually, the very first sign that I am winning in the discussions. I am able to use my natural beneficial personality to be gracious to buyer real estate agents.

Buyer brokers often begin to agree with my way of understanding even with attempting to dampen me initially as an aspect of their D negotiation methods.

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Cassia Williams Real Estate Agent Frisco TX
(469) 535-6358

Only specializing in helping families to most efficiently market their houses for the greatest profit within a reasonable time period.

Cassia-Williams Cassia-Williams